Social Media isn't the problem, it's the solution. But how do you convince other people of that, especially senior staff?
24% of consumers who had unsatisfactory service interactions shared their experiences through social networks in 2010, a 50% increase over 2009. 50% of consumers give a brand only one week to respond to a question before they stop doing business with them.
This article helps the reader build a conversation around discussing this powerful new tool with decision makers within an organization.
"From problem child to child prodigy," Jake Wengroff of Marketing Watchdog Journals is one of many recent critics that have said the question is no longer 'why social media' (we all see the popularity and raw power of it), but rather how to get social media in the company door.
In this article you will learn:
• How to implement the Change Model to incorporate a Social Media Initiative
• How to build dissatisfaction with not having social media, how to create a new vision and what the first steps for implementation are
• How to construct a practical and pragmatic vision for social media using the 5Ps and the P.O.S.T. model
• How to formulate your social media X Team
• Finally, how to mobilize commitment from stakeholders whether they be from the top-down or the bottom-up